B TEAM LEADERS |
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B-TEAM SUPPORTERS
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Guardian: Richard Branson and Jochen Zeitz launch the B Team challenge
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A MESSAGE FROM THE B-TEAM
WE, THE UNDERSIGNED believe that the world is at a critical crossroads...
Global-business leaders need to come together to advance the wellbeing of people and the planet. In fact, we think business has to think this way in order to thrive. The private sector can and must redefine both its responsibilities and its own terms of success; a Plan B for concerted, positive action that will ensure business becomes a driving force for social, environmental and economic benefit.
Business is now waking up to the reality that: if we carry on using the natural resources of the world unsustainably, they’ll quite simply run out. With a burgeoning population, more people are living in poverty than ever before, inequalities are increasing in many parts of the world and unemployment rates are at frightening levels.
Non-Profits alone cannot solve the tasks at hand, while many governments are unwilling or unable to act. While there are myriad reasons we’ve arrived at this juncture, much of the blame rests with the principles and practices of ‘business as usual’.
These are not the outcomes we envisioned as we grew our companies; this is not the dream that inspired us. And the overwhelming conclusion we’ve reached is that businesses have been a major contributor to the problems, and we as business leaders have the responsibility of creating sustainable solutions.
If we leverage the many positives of business – the spirit of enterprise, innovation and entrepreneurship that has helped realize improvements in quality of life and enabled technological and scientific progress – we can create an unprecedented era of sustainable, inclusive prosperity for all.
The time has come for us to play our part in finding the solutions. That’s why we formed The B Team.
Our vision of the future is a world in which the purpose of business is to become a driving force for social, environmental and economic benefit.
OUR MISSIONis to catalyse a movement of business leaders to drive a better way of doing business for the wellbeing of people and planet.As business leaders, we know that what we’re proposing will be a challenge, or even an affront, to many of our colleagues and competitors. But we’re confident that those who choose to work with us will see that in the long run what’s better for the planet and its people is also better for business. If we can achieve a critical mass of these individuals, it will be possible to ‘tip’ behaviors that will be adopted by the majority.
This will require reinventing both how and why we do business. The ultimate aim, with support, energy and ideas — and yes, constant, frank criticism — is to get millions of business leaders committed to a better way of doing business.
Plan A – where companies have been driven by the profit motive alone – is no longer acceptable.
It’s time for Plan B.
Global-business leaders need to come together to advance the wellbeing of people and the planet. In fact, we think business has to think this way in order to thrive. The private sector can and must redefine both its responsibilities and its own terms of success; a Plan B for concerted, positive action that will ensure business becomes a driving force for social, environmental and economic benefit.
Business is now waking up to the reality that: if we carry on using the natural resources of the world unsustainably, they’ll quite simply run out. With a burgeoning population, more people are living in poverty than ever before, inequalities are increasing in many parts of the world and unemployment rates are at frightening levels.
Non-Profits alone cannot solve the tasks at hand, while many governments are unwilling or unable to act. While there are myriad reasons we’ve arrived at this juncture, much of the blame rests with the principles and practices of ‘business as usual’.
These are not the outcomes we envisioned as we grew our companies; this is not the dream that inspired us. And the overwhelming conclusion we’ve reached is that businesses have been a major contributor to the problems, and we as business leaders have the responsibility of creating sustainable solutions.
If we leverage the many positives of business – the spirit of enterprise, innovation and entrepreneurship that has helped realize improvements in quality of life and enabled technological and scientific progress – we can create an unprecedented era of sustainable, inclusive prosperity for all.
The time has come for us to play our part in finding the solutions. That’s why we formed The B Team.
Our vision of the future is a world in which the purpose of business is to become a driving force for social, environmental and economic benefit.
OUR MISSIONis to catalyse a movement of business leaders to drive a better way of doing business for the wellbeing of people and planet.As business leaders, we know that what we’re proposing will be a challenge, or even an affront, to many of our colleagues and competitors. But we’re confident that those who choose to work with us will see that in the long run what’s better for the planet and its people is also better for business. If we can achieve a critical mass of these individuals, it will be possible to ‘tip’ behaviors that will be adopted by the majority.
This will require reinventing both how and why we do business. The ultimate aim, with support, energy and ideas — and yes, constant, frank criticism — is to get millions of business leaders committed to a better way of doing business.
Plan A – where companies have been driven by the profit motive alone – is no longer acceptable.
It’s time for Plan B.
CONNECT
- GENERAL → info@bteam.org
- MEDIA → media@bteam.org
- OPPORTUNITIES → jobs@bteam.org
